With more and more people setting up their own businesses, it is important to recognise the value behind personal branding. The business’s brand is vital, as this is how you convey the type of business you have, to the type of client you want. However, a lot of people underestimate the importance of investing in professional quality imagery to support that brand.
With the majority of businesses having a website, which is often the initial go-to area for clients, you want this to represent your business in the best and most appropriate capacity to match your brand. A business can easily fail to get potential new clients past the website viewing stage if their imagery is mediocre and out-of-date.
Having been there myself, I appreciate that as a new business, there seem to be endless ‘essential’ areas that you need to spend your limited supply of start-up cash. However, it is important to get your branding right and you must consider what image you’re trying to portray. If you choose to feature images of yourself, they should be professional (I don’t mean stuffy!) and up-to-date. No selfies and no cropped holiday snaps! And if you have been in business for a while, now might be a great time to take stock, re-evaluate your values, branding and marketing, and revamp your imagery!
As well as websites, there are also the many social media platforms that require profile images, as well as any printed literature that you might be using. It’s best to use different portraits, if possible, to best reflect you and the purpose of the portrait. For example, the portrait you use on your ‘about me’ page might be relaxed and informal, whereas the image that you use on your main web page might be more professional.
I offer specific personal branding portrait sessions, that include hair and make-up professionally styled, and a pre-shoot consultation to discuss your outfits, your brand, your business. Images from this session are styled on purpose, which might include extra space to one side for text on your website, or with an image ratio suitable for social media. However, if this package is more than you require, I do offer 'Simply Headshot' sessions as well.
For more information, you can call me on 07507 355775 or send me a message via my Contact Me page.