What’s your name? Jo Fisher
What do you do?
I’m a local independent florist working from my home studio in Tunbridge Wells. I provide flowers for all occasions, including weddings, and at the moment I’m busy focussing on Christmas. I’ve just launched my Christmas Collection of door wreaths, which are a joy to make. Luckily, Christmas is my favourite time of year so I’m fully embracing the busyness!
Why did you start your venture?
Having worked in marketing for a number of years, I wanted to do something more creative and hands-on. I always dreamed of being a florist, and about five years ago I decided to make that dream a reality. For a time, I was commuting to London five days a week and then working at weekends in a local florist to gain experience. This gave me an opportunity to refine my skills and gave me great exposure to the florist industry. I love working with flowers and being able to use a beautiful, natural product to create something fit for any occasion. I quickly learnt the hard graft required at peak times such as Christmas, Valentine’s Day and Mother’s Day, working 12 hour shifts for three consecutive days in a row to fulfil orders! Chaotic, but loads of fun! This gave me the inspiration to pursue a career in floristry and, since having my son, I decided to take the plunge and set up my own floristry business to enable me to be more flexible and combine family life with a career that I love.
What do you want people to know about you?
I’ve really enjoyed getting to know Tunbridge Wells better since having my son and setting up my own business. I love this town and feel lucky to live here. To be honest I can’t see me ever leaving; however, there is a part of me that would love to live by the sea and so I’ve got my sights set on a beach retreat on the Kent coast that we can escape to and enjoy at weekends. I think that would be so fun. Maybe the first step will be a beach hut!
What are your aims?
My aim is to continue to learn, so I often attend floristry courses to build upon my skills, and I always say yes to opportunities that I know will challenge me, to broaden my experience. At the moment I work from a home studio, which suits the work that I currently do. However, one day I would love to have my own shop. I’ve already got a mood board and can completely visualise how it will look and feel in minute detail. I’m really looking forward to one day being able to meet more customers face to face and welcoming them into my own environment. For 2016, I’m planning to focus my attention more on weddings, including freelancing for local venues, as I really enjoy being part of someone’s special day – who doesn’t love a wedding?!
If you could only give one piece of advice to my audience, who would it be to, and what would it be?
Becoming a new mum a couple of years ago was a massive learning curve for me, and the best piece of advice I could give to pregnant women or new parents is to make as many ‘mummy friends’ as you can, whether that’s through your local baby groups, antenatal classes or online. I found it invaluable to be able to share my journey with a continuous support network - especially during the 2am night feeds! I love watching my son grow up with a group of little friends that we’ve known since he was born.
“The attention and bespoke service that Jo offers makes her business stand out from the crowd, and is a genuine step up from the usual online retailers.”
…”amazing quality! The attention to detail on the stylish packaging made them feel very bespoke and high end!”
“Truly stunning, cannot recommend you enough - gorgeous flowers and outstanding service from start to finish.”
“I had a great experience ordering from The Florist Tunbridge Wells. I was able to have a conversation about what I wanted and even chose a delivery time on Mothering Sunday! It was a magnificent arrangement that was amazing value for money.”
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